Character Is the Key: Interview with Former NFL All-Pro Wide Receiver Santana Moss

Several years ago, I interviewed former NFL All-Pro wide receiver Santana Moss in an interview originally published in Thrive Global. Here is an excerpt from our interview:

Adam: Thanks again for taking the time to share your thoughts on leadership. First things first, though, I’m sure readers would love to learn more about you. How did you get here?

Santana: My determination and hard work are what got me here. When it was time to hang up my cleats, the first thing I thought was, “what’s next?” One thing I knew for sure is that I know how to grind, so I stepped out and took the first opportunity that came at me which was completing my MBA at the University of Miami. That experience really helped me cope with the void left not playing football. From there, I knew one of two potential doors would open for me: coaching or getting into media. Not long after I retired, I attended a Redskins game and was approached about getting into broadcasting. It’s been a great fit.

Adam: What failures, setbacks, or challenges have been most instrumental to your growth as a leader?

Santana: There will always be obstacles, so there isn’t one in particular that has been instrumental. I calculate my setbacks by how they come and how often they come. I see obstacles for what they and realize it’s up to me to figure out how I address them. If you approach challenges with a positive attitude and remain focused on your larger goal, they can be viewed as opportunities to learn.

Adam: In your experience, what are the defining qualities of an effective leader?

Santana: Talk less, do more. Be consistent. I always tried to be the guy who didn’t talk a whole lot. I tried to lead by example. People believed me because they watched me and they saw the same thing on game day as they saw in practice. Leaders are the most effective when they walk the walk and act with integrity.

Adam: How can leaders and aspiring leaders take their leadership skills to the next level?

Santana: A leader can take their skills to the next level simply by sharing their knowledge. Others respect those who share the real story. Few leaders have gotten to their position without challenges. There was likely a few battles along the way, so leaders should share what happen and how they overcame them. I never thought I’d be in a position to sit in front of people and talk about all that I’ve done. I talk about the injuries, the times coaches told me I wouldn’t play anymore, so they understand that what I have wasn’t given. But even in the face of adversity I still stayed positive and focused on meeting my goals.

Adam: What is the best advice you have on building, managing, and leading teams?

Santana: Character is the key. If I was building a football team, for example, I’d look at each player’s character. I would look at who he is, not just on the football field, but how he conducts his life. A man should not be judged by his mistakes, but how he learned from them and moved on from that lesson. The type of people you want on your team are people with good character, who want to learn, can be coached, and understand what it takes to win.

Adam: What mentors have shaped your personal and professional success? How do you pay it forward?

Santana: In life, you cross paths with many people who have an impact on who you’ll become. One person that stands out in my mind was my high school football coach, Walt Frazier. Before each practice, he would talk with us players about to conduct ourselves as men. Many of the lessons he taught then I am reliving today. My parents also had a huge influence on who I am. Growing up friends knew that I had people, particularly a man, in my life who told me right from wrong. I truly appreciate all my father taught me. My parents molded me into someone who is able to think clearly about the bigger picture–on the football field, but also in my personal life.

I pay it forward by walking in the light that my mentors shined on me. Every day I try to be the person these influential people wanted and expected me to be. I try to be a role model for others as to how to represent yourself.

Adam: Is there anything else you‘d like to share?

Santana: Throughout my career, I have always been about giving back to the community – particularly the kids. Through my organizations, the Santana Moss Foundation and 89 Ways to Give, I try to give kids from all walks of life the opportunity and confidence that they can achieve what they want to in life.


Adam Mendler is an entrepreneur, writer, speaker, educator, and nationally recognized authority on leadership. Adam is the creator and host of the business and leadership podcast Thirty Minute Mentors, where he goes one-on-one with America's most successful people - Fortune 500 CEOs, founders of household name companies, Hall of Fame and Olympic gold medal-winning athletes, political and military leaders - for intimate half-hour conversations each week. A top leadership speaker, Adam draws upon his insights building and leading businesses and interviewing hundreds of America's top leaders as a top keynote speaker to businesses, universities, and non-profit organizations. Adam has written extensively on leadership and related topics, having authored over 70 articles published in major media outlets including Forbes, Inc. and HuffPost, and has conducted more than 500 one on one interviews with America’s top leaders through his collective media projects. Adam teaches graduate-level courses on leadership at UCLA and is an advisor to numerous companies and leaders. A Los Angeles native, Adam is a lifelong Angels fan and an avid backgammon player.

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