I spoke to Jim Koch, the founder of Samuel Adams, about his best advice. Here are some excerpts:

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Adam: How did you get here? What failures, setbacks or challenges have been most instrumental to your growth?

Jim: I’ve experienced my fair share of setbacks, but I think failures are necessary to finding success. One example was when I first started Sam Adams, distributors didn't want to take on my beer. Boston Lager was different than the beers they were used to – it wasn’t pale yellow but rather was full flavored and had a rich color, t. The rejection forced to me to take on the challenge of bringing it to market on my own, which has become a pillar of my career.

Adam: In your experience, what are the defining qualities of an effective leader? How can leaders and aspiring leaders take their leadership skills to the next level?

Jim: Effective leaders delegate and trust the other leaders in the organization to do a great job. At The Boston Beer Company, I spend the majority of my time where I add the most value and that is focusing on our company culture and brewing the best beer possible.

Training is so important, and at The Boston Beer Company we invest a lot of time and money to train our people. Someone once asked me “Jim why do you spend so much money on training for people who may end up leaving.” My response was “But what if we didn’t train them and they stayed?”

Adam: What are your three best tips applicable to entrepreneurs, executives and civic leaders?

Jim: Do what makes you happy, not what you think will make you money. If you’re doing something that you really love, you may not get rich, but you’ll be happy. I certainly didn’t start Sam Adams to get rich, and I could never have predicted how drinkers would embrace my beer. My original 5-year business plan was to eventually sell $1 million worth of beer, get to having eight employees, and pay myself a salary of $75,000. I expected to be a local – and happy – craft brewer. I never could have imagined my beer would have started the craft beer revolution that we are experiencing today.

Start with a great product, and the rest will fall behind. You have to focus on quality first and foremost because all the clever packaging, branding or marketing in the world won’t overcome an inferior product.

Constantly ask, “How can I do this better?” Because the status quo sucks. The status quo only exists because we haven’t yet figured out a way to be better. There isn’t a day that goes by when I’m not thinking about experimenting or trying to be more open to new ideas both in business and life.

Adam: What is the single best piece of advice you have ever received?

Jim: When I first decided to start my own brewery, my father gave me the best business advice I have ever received along with our family beer recipe, which drinkers now know as Samuel Adams Boston Lager. He said to focus on the quality of the beer over all else: “Make a good beer, and don’t worry about the marketing. People drink the beer; they don’t drink the marketing. Don’t get distracted. Just worry about the beer.” I promised him I would. My Dad’s advice was, and is, core to the success of Sam Adams, and continues to guide how we brew our beers and operate our brewery. Above all else, focus on the beer and focus on quality.

Adam: What are your hobbies and how have they shaped you?

Jim: Brewing beer is my hobby! Seriously, my job is very time consuming so I don’t have a lot of time to pick up new hobbies. I am a 6th generation brewer and started brewing in my kitchen 35 years ago using my great-great grandfather’s recipe for Boston Lager. I’ve been living my passion every day since.

When I’m not brewing (or drinking) beer, I love to be with my family, kayak and spending time outdoors (before I became a brewer I was an Outward Bound instructor).

Adam: Is there anything else you would like to share?

Jim: I’d like to share a beer! I’ve always said, and I still believe that good beer will continue to succeed, and I look forward to continuing to brew the best beer possible using the highest quality ingredients.

Adam Mendler is the CEO of The Veloz Group, where he co-founded and oversees ventures across a wide variety of industries. Adam is also the creator and host of the business and leadership podcast Thirty Minute Mentors, where he goes one on one with America's most successful people - Fortune 500 CEOs, founders of household name companies, Hall of Fame and Olympic gold medal winning athletes, political and military leaders - for intimate half-hour conversations each week. Adam has written extensively on leadership, management, entrepreneurship, marketing and sales, having authored over 70 articles published in major media outlets including Forbes, Inc. and HuffPost, and has conducted more than 500 one on one interviews with America’s top leaders through his collective media projects. A top leadership speaker, Adam draws upon his insights building and leading businesses and interviewing hundreds of America's top leaders as a top keynote speaker to businesses, universities and non-profit organizations.

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